Our combination of experience in journalism, marketing, business and communications will help you succeed where others falter, be it locally or nationally. Whether it was something you should have said - or perhaps not said - you still got it wrong. Television, radio and newspapers can be unforgiving - your words, your tone and your appearance can be critical.

Be ready to face the media when they call at your office and ensure you won't end up thinking - "I wish I hadn't said that!"

We have extensive experience in media relations training and crisis management training and can help prepare your staff for any type of scenario and media interaction including:

   Press interviews
   Press conferences
   Television and radio interviews
   Interaction with officials and members of the public
   Overall situation/crisis management

We can design a media training programme specific to your exact requirements. Please contact us for more information.

The benefits of media training
We will help your senior and middle management to deal with difficult questioning.
We will advise and coach interview techniques.
We will develop your knowledge of the media to aid a more focussed and relaxed manner
We will prepare your organisation for the day it is exposed to the cameras and microphones of the mass media.

TELEVISION - In a formal setting, it nearly always takes priority over radio and newspaper interviews. They usually prefer 10-20 second clips.

RADIO - Will usually be pre-recorded. You may not be seen, so words, pitch, tone and volume are even more important. 20 to 30 second clips are the norm.

NEWSPAPERS - They need quotes, but try using some positive spin. Techniques for making them print what you want!

INTERNET/EMAIL - A new opportunity, but with different rules.

Crisis Media Training
A mishandled crisis can severely damage your business. Handle it in a well-prepared media savvy manner, and your business could even become stronger. We advise on handling the media in all its different areas, retrieving lost ground, and running an efficient and responsive management team.